As expert storytellers, we craft content that demands to be read and is geared toward driving leads.
We are an integrated, full-service PR and marketing agency in the Nordics, founded on the principles of authority and integrity. Unlike other agencies, our team includes PR and marketing experts and former technology journalists, giving us a unique blend of skills that elevate our campaigns above expectations. We are committed to using our expertise to drive your success.
We write content that works at every level of the marketing funnel, with the ultimate objective of generating actionable leads that grow your business.
Our proven strategy centers on valuable, insightful content that speaks directly to your customer’s wants and needs, and guides them on a journey through each stage of the funnel, from awareness to consideration and finally conversion.
All of our lead magnet content and campaigns are optimized for discovery via search, but we’re also experienced at structuring paid campaigns using industry-standard platforms, such as LinkedIn.
The fundamental principle of creating content that works is that it must resonate with your audience – your target customer. If the content does not speak to your customer’s wants and needs and offer solutions to their problems, it won’t convert readers into actionable leads.
We go the extra mile to understand your customer at a deep level, so that we create content that attracts leads that convert to sales.
Writing great content is only one part of the puzzle; equally important is how to use this content in a campaign to generate leads.
One strategy is to employ a high-value piece of content as a lead magnet, where readers agree to share their valuable contact information in return for an eBook, report or whitepaper, for example. It goes without saying that for this strategy to be effective, the content on offer must be compelling.
We write content that works at every level of the marketing funnel, with the ultimate objective of generating actionable leads that grow your business.
We go the extra mile to understand your customer at a deep level, so that we create content that attracts leads that convert to sales.
We employ a high-value piece of content as a lead magnet, where readers agree to share their valuable contact information in return for an eBook, report or whitepaper, for example.
All of our lead magnet content and campaigns are optimized for discovery via search, but we’re also experienced at structuring paid campaigns using industry-standard platforms, such as LinkedIn.
Marketing and PR services with a unique journalistic-edge that delivers proven business success
Our blended team of experienced marketing and PR professionals, and former top-tier journalists, know what makes a great story. And we know how to use that story as a springboard to grow your sales and help your businesses thrive and become famous.
As an integrated, full-service marketing and PR agency, this unique mix of skills and expertise gives us the tools and levers needed to elevate your brand to the next level in the Nordics.
Subject matter experts
Newsjacking
Bylined articles and pitching
Tracking industry trends
Media training
Pan-Nordic approach
Strategy and messaging
PR campaigns
Product and promo reviews
Media training
Campaign measurement
Localization
Event management
Crisis communications
Unique expertise
Adapting tone for the Nordic market
Brand voice and localized tone of voice
Influencer marketing
Walk the talk
ROI
Strategy and messaging
Digital strategy – connecting the dots
SEO
Google Ads and Search Engine Marketing (SEM)
Automation
Brand activation
Paid media
Paid social
Organic social
Community management
Pan-Nordic activities
Content marketing funnel
Audience-targeted content
Lead generation campaigns
Organic and paid distribution
