Gearing up for the biggest evolution in SteelSeries audio
Drawing from our profound expertise in the technology and gaming sectors, SteelSeries chose digitalPR to spearhead the Nordic PR launch of their groundbreaking Arctis Nova Pro headsets. Collaborating closely with SteelSeries, we aimed to encapsulate the brand's vision and mission—delivering a product that seamlessly integrates daily lifestyle and high-octane gaming experiences.
Preparing the Nordics for the arrival of SteelSeries Arctis Nova
With an immense amount of effort put into all aspects of their newest line of headsets, the Arctis Nova Pro was an important and long-awaited milestone in the history of great audio products from SteelSeries.
Developed from the ground up for a modern audience that wanted a headset equally strong for everyday use and intense gaming sessions, it was important to help tell a story of a headset designed from the ground up with modern sensibilities, which managed to bridge the previous divide between gaming and lifestyle.
Strategy
Slicing through the clutter and tuning the story to a wide audience.
As former tech and gaming journalists with a deep understanding of the extremely competitive headset market, the digitalPR team knew it was important to tell a story that would be able to slice through the clutter of information and buzzwords surrounding competing products. This required in-depth product knowledge of the Arctis Nova line, allowing us to tell a story focusing on both the strengths of the headset as well as the values of the company behind the product, which ultimately underscored the unique design choices.
The result was a story that spanned farther than only specialist press and was also featured by lifestyle media and national news publications. The story was also tuned and pitched with the characteristics of the different Nordic countries in mind, thereby maximizing the chance of exposure. Our comprehensive suite of duties included managing media relations, securing reviews and key influencers, bespoke press content and story pitches, press event management, and expert pan-Nordic localization.
Outcome
Telling a greater brand story with the Arctis Nova as a starting point
By focusing on building a story meant for a wider audience, there was a massive interest in the Arctis Nova series from a multitude of different media, which directly resulted in reviews and feature articles from the biggest lifestyle, news, tech, and gaming publications in the Nordics. Simultaneously, we also helped differentiate the SteelSeries brand from its competitors by telling the story of their Nordic design characteristics and heritage, which further increased awareness and interest in the brand.
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How our services work
Nordic PR
Thought Leadership
Digital Marketing
Content Marketing
Influencer Marketing
Localization and Translation
Nordic PR
digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.
Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.
Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.
In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.
As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.
We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?
Digital Marketing
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
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