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Communicating the value of cloud-to-cloud backup to the C-level

Through a combination of expert content creation, targetted media outreach and effective media training, digitalPR secured positive coverage for Danish cloud backup and security company, Keepit. We also positioned Keepit’s CEO and co-founder as a thought leader within the IT security sector, ensuring that C-level executives understood the value of cloud backup to their organizations.

Goal

Communicate the value of cloud-to-cloud backup

Strategy

Develop a compelling narrative

Outcome

Position Keepit as an essential service for all corporations that rely on cloud solutions

Strategy

Develop a compelling narrative

To highlight the importance and value of Keepit’s cloud-to-cloud backup services, digitalPR first had to explain the problem, before presenting the solutions.

This involved developing the key messages and talking points and producing news and feature content that highlighted Keepit’s expert understanding of the issue, and how its solution solved the problem.

Another key goal was to position Keepit as a thought leader in the industry. To this end, we conducted media training with Keepit’s CEO, Frederik Schouboe, to ensure he was fully prepared for interviews and able to convey the key talking points in line with the narrative we developed.

Goal

Communicate the value of cloud-to-cloud backup

Many organizaitions have already transitioned to cloud-based software solutions, however there is an assumption that cloud platforms are automatically backed up. This is not the case. While major cloud solution providers such as Microsoft, Google and Amazon promise protection against attacks, they do not guarantee the safety of business data.

The lack of awareness about cloud-to-cloud backup presents an enormous security risk for organizations, who are entrusting ever-larger portions of their data to the cloud. In fact, the lack of awareness about the need for cloud-to-cloud backup could be

considered the greatest security risk to businesses in the new cloud era.

digitalPR’s goal was to highlight this issue and position Keepit A/S as the most innovative and advanced cloud-to-cloud security company in the Nordic region.

This is a complicated topic, which required a PR agency with an expert understanding of the challenges and a close relationship with key B2B media, in order to effectively convey the story to C-level executives, both locally in the Nordic region and internationally.

Outcome

Position Keepit as an essential service for all corporations that rely on cloud solutions

Using this approach, we crafted a compelling narrative focused around how the cloud is a massive growth accelerator, but only if also accompanied by a strong focus on security and backup. As an agency that specializes in B2B communication within the tech industry, digitalPR created expert opinion pieces for the largest Danish dailies and channel publications and secured Keepit’s CEO for interviews and comment for relevant, developing news stories. This ensured Keepit’s message was always front-of-mind.