Maintain and expand DJI’s leadership position as the go-to drone technology brand for enthusiasts and businesses.
DJI enlisted digitalPR to support a number of product launches in several categories across an eighteen-month period. With so many products to launch, it was critical to ensure that DJI’s news cut through the noise from its competitors, and that the advantages of its superior products were understood clearly by key influencers and the technology media.
Strategy
Always-on media strategy that kept DJI on journalist’s desks, all year round.
Working closely with the global PR team, we aligned our messaging with the brand’s goals and adapted it to the unique interests and needs of the Nordic market. Then our exceptional team of former tech journalists and marketeers planned a detailed media launch strategy that played to digitalPR’s strengths, working with top technology and photography media, whilst also focusing heavily on conquering mindshare in mainstream publications and mass-market lifestyle media.
We were able to utilize DJI’s fantastic library of media assets to full effect, landing news and features in publications with national reach, across all Nordic countries. At the same time, we delivered a comprehensive product review campaign, maximizing the available samples to reach the top review publications and technology influencers in Scandinavia.
The strategy was so successful that digitalPR quickly became the go-to source for everything DJI in the Nordics.
Outcome
18 PR campaigns in numbers
The campaign ran between May 2022 and December 2023, and in this time we secured a total of 344 reviews and 946 clippings, which equates to more than 50 clippings per month. Thanks to the sheer weight of high-quality coverage that remained consistent throughout the eighteen-month period, digitalPR elevated and strengthened DJI’s market position as the undisputed leader in drones and handheld cameras for content creators and businesses.
344
Reviews
953
Press clippings
167622725
Media Reach (impressions)
How our services work
Nordic PR
Thought Leadership
Digital Marketing
Content Marketing
Influencer Marketing
Localization and Translation
Nordic PR
digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.
Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.
Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.
In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.
As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.
We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?
Digital Marketing
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
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