Founded in 1966, NETGEAR is a pioneer of advanced networking technologies for homes, businesses and service providers around the world. NETGEAR leads the industry with a broad range of award-winning networking products designed to simplify and improve people’s lives.
Laying the foundation for a successful social media presence
During the latter half of 2019, NETGEAR expressed an interest in connecting and expanding their relationship with Scandinavian audiences via Facebook and Instagram. The objective was both to drives sales and increase knowledge of their market-leading home networking products.
To help with this, digitalPR was chosen to project-lead, manage and develop NETGEAR’s paid and organic social media presence in three of the Scandinavian countries: Sweden, Norway and Denmark.
DigitalPR managed three unique Facebook pages in different languages. The tasks included creative copywriting relevant to each country, in addition to localization of NETGEAR global content, community management, and paid advertising.
Strategy
Addressing specific target groups with relevant content
Our team of B2C tech copywriters wrote original content, including piggybacking on popular local events, such as national holidays. We also localized existing material in order to reach specific user groups for certain products. For example, we built audiences and content to target families who enjoy traveling and could benefit from NETGEAR’s mobile routers, as well as professionals working from home who may need a better WiFi connection. Similarly, for the important gaming market, we created audiences around popular titles, such as Fortnite, for NETGEAR’s Nighthawk Pro Gaming sub-brand.
In order to ensure we were spending the client’s ad budget effectively, we used Facebook Business Manager to define target audiences, create effective ad content and conduct A/B split testing. Once the content had been crafted, localized, and published, we carefully monitored the spend/performance ratio and other key metrics to connect with the most relevant users for the product in mind, constantly striving for a balance between low click prices and conversions.
We also replied quickly to any customer queries in each local language, to make sure users visiting the Facebook pages felt taken care of and up-to-date on the latest NETGEAR news.
Outcome
Tripling the expected results
digitalPR’s efforts lead to a large increase in followers in all three countries, more than tripling the expected results and KPIs. We were also able to drive exponential traffic to local NETGEAR landing pages, ultimately achieving the goal of educating users about new NETGEAR technologies and products.
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How our services work
Nordic PR
Thought Leadership
Digital Marketing
Content Marketing
Influencer Marketing
Localization and Translation
Nordic PR
digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.
Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.
Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.
In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.
As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.
We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?
Digital Marketing
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
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