NETGEAR appointed digitalPR’s team of former technology journalists to drive awareness and sales in both consumer and B2B markets in Denmark, Sweden, Norway and Finland. This was achieved via a sustained effort to generate positive media and influencer coverage and product reviews, providing consumers with the vital, unbiased purchasing recommendations that drive sales.
Previously, NETGEAR’s PR activity in the Nordic countries was hindered by a lack of technical understanding and expertise, particularly for their networking solutions. This meant that NETGEAR’s brand and product differentiators were not successfully communicated to the media.
digitalPR’s technical knowledge and expertise meant that we understood the true benefits of NETGEAR’s solutions and how they address the key pain points for consumers and businesses.
Using our talented team of former technology journalists, we created compelling content tailored to each vertical and specific to each of the four Nordic countries. This ensured that we achieved strong media coverage that effectively conveyed NETGEAR’s technical leadership, in addition to enthusiast endorsement from influencer and other key opinion leaders.
Outcome
From zero to hundreds of media clippings (2019 numbers)
digitalPR’s approach drove an exponential increase in press clippings, rising from almost nothing prior to digitalPR’s involvement to several hundred mentions, annually. In addition, we secured media review awards for NETGEAR’s focus products from key tech, gaming, lifestyle, and national publications in all four Nordic countries. This provided the unbiased purchasing recommendations that help to drive sales.
400
press clippings
200
reviews and influencer activations
54
million media reach
“For us, the key was to find a partner that could do the complete Nordic job. digitalPR's industry knowledge and commitment to perform, with us being the sole networking brand in their portfolio, played an important role in our decision.”
Pål Vatneberg
Country Manager Nordic
How our services work
Nordic PR
Thought Leadership
Digital Marketing
Content Marketing
Influencer Marketing
Localization and Translation
Nordic PR
digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.
Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.
Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.
In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.
As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.
We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?
Digital Marketing
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
Cases with this service Philips Dictation QNAP Systems NETGEAR Social Trust International