Trust International appoints digitalPR to drive further success for Trust’s four brands in the Nordic countries

Kenneth Nygaard Knudsen
Founder & CEO

Trust International has appointed DigitalPR to manage its reputation in the Nordic countries, covering its three core brands: Trust, Trust Gaming, and Trust Urban, with a focus on Trust Gaming. DigitalPR will be responsible for the public relations, media and influencer relations and social media strategy for Trust International’s attractively-designed, easy-to-use and affordable products.

“We are excited to partner with digitalPR and work with its team of subject matter experts and former technology journalists. DigitalPR has a unique understanding of the Nordic news agenda and an ability to deliver PR, social strategies and content that grabs media, influencer and end-user attention. We are confident they are the right partner to further develop the Trust brand in the Nordics.”

Rogier Volmer, CEO at Trust International.

Founded in 1983, Trust is the leading value-for-money brand for digital lifestyle products, trading in fifty countries and with an annual turnover of €130 million. It has a portfolio of over eight hundred products, ranging from PC and laptop hardware to mobile accessories, smart home devices and gear designed for gamers of all levels.

Building Champions with Trust Gaming

In line with Trust’s reputation for delivering affordable, yet high-quality products that meet and exceed customer’s expectations, Trust Gaming gear is not only made for the top players, but also for those at the start of their gaming careers. The #buildingchampions philosophy recognizes that gaming is above all about having fun, no matter your age or budget, which is why Trust Gaming products support all gamers from beginner through to pro.

A perfect example is the Trust Gaming GXT 865 Asta Mechanical Keyboard, which offers pro-gamer features, such as quick-responding and durable red mechanical switches, which last for up to 50 million keystrokes, but at a price that makes it affordable to aspiring esports stars too.

DigitalPR’s Strategy

DigitalPR will leverage its extensive relationships with top-tier media and influencers in all four Nordic countries to drive high-value, earned media coverage and a positive ROI.

“Trust International is a world-renowned brand that has built an enviable reputation delivering affordable, quality products to tech enthusiasts and gamers, with our unique understanding of the Nordic media and influencer landscape, and proven results in driving awareness and sales for technology brands, we’re thrilled to work with Trust International to further develop their reputation in Sweden, Norway, Denmark and Finland.”

Kenneth Knudsen, Founder and CEO of digitalPR.

DigitalPR’s services include the translation and localization of press releases and end-to-end management of the product review process. It will also drive the social media strategy for Trust’s brands in the Nordics, including organic and paid social media content covering Facebook and Instagram, localized and tailored specifically to the four different Nordic markets. DigitalPR will also support Trust International at major events, such as Dreamhack.

Learn more about what digitalPR can do for your business

How our services work

  • Nordic PR and thought leadership
  • Media training
  • Social media
  • Content marketing
  • Influencer marketing
  • Localization

Nordic PR and thought leadership

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

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Media training

As soon as the camera is running or the Q&A session has begun, everything your spokesperson says is on the record. Our expert team of experienced journalists and media professionals will teach your brand’s media-facing employees to anticipate reporter behavior and confidently focus on their messaging. With our expert training and easy-to-follow checklist, digitalPR will ensure that your company is able to convey your brand’s vision, even during the most challenging interviews.

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Social media

Social media remains one of the most important channels for communicating your brand’s message and engaging with customers and fans. With proven success in organic and paid digital campaigns across everything from Facebook to LinkedIn, our marketing team can help your business grow and reach new audiences. With data-driven strategies, developed through years of experience, plus an intricate understanding of the nuances and best-practices for each social platform, we leave nothing to chance, so that you receive a measurable and impactful ROI.

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Content marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

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Influencer marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

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As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

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