case

Rebranding one of the greatest names in gaming audio

EPOS was formerly known as Sennheiser Communication and is a joint venture between Demant Group – a world-leading audio and hearing technology corporation – and Sennheiser. Jointly, the company has over 115 years of experience in audio innovation. EPOS was established in 2019 and now sells the former Sennheiser product lines under the name EPOS| Sennheiser. The goal of EPOS is to become known as the high-end audio provider for gamers. 

Goal

Establish EPOS as the premium provider of headsets and mics for gamers

As an unknown brand, particularly amongst gamers, EPOS needed to establish itself as the premium provider of quality audio headsets and microphones in the market.

digitalPR was brought on-board to support EPOS during its rebranding phase, through the daily management of relations with media, reviewers, and influencers. Our goal was to secure positive coverage about EPOS and EPOS products in key media, to establish the brand in the minds of gamers.

Strategy

Education and clear communications based on experience

digitalPR had previously worked with the existing EPOS | Sennheiser line of products, including successfully pitching these products to top reviewers in the key media outlets within the Nordic region. As such, media were already familiar with the quality of the products and the Sennheiser name. Our job was to introduce the new EPOS brand and educate media regarding the close connection to Sennheiser Communication.

Through successfully promoting audio hardware in the past, digitalPR learned that great audio products cannot be ‘explained’ – they must be experienced. With our knowledge and journalistic background as former tech reviewers, the

digitalPR team made sure to test the products, before sending them to reviewers. Too often review hardware is sent out by inexperienced PR-agencies with no knowledge of the product. Our in-depth knowledge and experience allow us to clearly communicate the benefits, and deal with questions and concerns in a timely manner, helping to avoid negative coverage.

In addition to reviews and media relations, digitalPR also leveraged key gaming influencers in the region to create long-term collaborations and ambassador agreements. This helped to place EPOS front-and-center in the minds of gamers.

Outcome

Big win

In just the first two months (April/May) of the campaign, digitalPR had already secured reviews in some of the largest relevant gaming media in the Nordics, including Gamedeactor and Daily Rush. We also secured a high-profile influencer agreement with Gex, one of Denmark’s largest influencers, who promoted the EPOS GSP 600 headset and GSX 1200 Pro amplifier to his influential fanbase.

Examples of results and coverage (2020):

• Reviews secured in:
• Gamereactor (pan-Nordic)
• Daily Rush (Denmark)
• Feber (Sweden)
• SweClockers (Sweden)
• Tek (Norway)
• V2 (Finland)

• Influencer promotion secured with:
• Gex
• Bergerbrush
• JNS Tech

How our services work

  • Nordic PR and thought leadership
  • Media training
  • Social media
  • Content marketing
  • Influencer marketing
  • Localization

Nordic PR and thought leadership

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

Cases with this service Keepit EPOS BenQ Acer

Media training

As soon as the camera is running or the Q&A session has begun, everything your spokesperson says is on the record. Our expert team of experienced journalists and media professionals will teach your brand’s media-facing employees to anticipate reporter behavior and confidently focus on their messaging. With our expert training and easy-to-follow checklist, digitalPR will ensure that your company is able to convey your brand’s vision, even during the most challenging interviews.

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Social media

Social media remains one of the most important channels for communicating your brand’s message and engaging with customers and fans. With proven success in organic and paid digital campaigns across everything from Facebook to LinkedIn, our marketing team can help your business grow and reach new audiences. With data-driven strategies, developed through years of experience, plus an intricate understanding of the nuances and best-practices for each social platform, we leave nothing to chance, so that you receive a measurable and impactful ROI.

Cases with this service Philips Dictation

Content marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

Cases with this service Philips Dictation Keepit

Influencer marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

Cases with this service BenQ EPOS

Localization

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

Cases with this service EPOS BenQ Acer

What's next

Philips Dictation is a leading voice technology brand which tasked digitalPR to develop a demand-generation strategy to drive relevant conversations and acquire qualified leads in the Nordics, with a focus on the legal and healthcare sectors.

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