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Driving awareness for a key game launch

Daedalic Entertainment is a renowned video game developer and publisher, with a diverse catalog of popular and high-quality games. Their portfolio spans classic adventures, RPGs, strategy and multiplayer games, across consoles, PC and mobile platforms. Games under Daedalic’s umbrella include Deponia, Barotrauma, Iron Danger, Edna & Harvey, Shadow, Ken Follett's The Pillars of the Earth, as well as the upcoming, next-gen AAA title The Lord of the Rings™ – Gollum™.

Goal

Create a strong buzz for a Nordic-developed indie game

In early 2020, Finnish Action Squad Studios (developer) and Daedalic Entertainment (publisher) were preparing to release their highly anticipated tactical combat game, Iron Danger. A key goal was to promote and market the title to gamers in the Nordic countries.

In the run up to the game’s launch, digitalPR was tasked with securing top-tier previews, features, news articles and reviews, including earned influencer coverage.

Strategy

Highlight the game’s uniqueness and leverage key relationships

Iron Danger is a tactical combat game that features a unique time-manipulation mechanic. The title also blends the tactical depth of turn-based games with the exciting action of real-time games in a way that had never been done before.

DigitalPR spent the time to understand the game’s unique elements, so that the team was able to excite and entice journalists and influencers into generating buzz around the launch.

Through our understanding of the game’s strengths and USPs, and our relationships with key Nordic gaming media and influencers, digitalPR was able to secure premium coverage in all of the major Nordic gaming publications. In addition, we were able to secure coverage from a select group of popular Nordic Twitch streamers.

Outcome

Glowing reviews and a successful launch

DigitalPR achieved close to 40 media clippings in the period up to and shortly after Iron Danger’s launch. This included a five-page print preview in the Finnish magazine, Pelaaja, which also featured an interview with the game’s development team.

Beyond earned media coverage, digitalPR also secured earned (non-paid) influencer coverage from popular Twitch streamers, including LaeppaStream and SkäggFobi.

This combination of media coverage, interviews and key influencer exposure ensured the smooth and successful launch of Iron Danger.

Summary of results:

• Almost 40 clippings published
• Unanimously positive review scores
• Covered in popular publications such as Feber, FZ, Pelaaja, Pelit and GameReactor
• Featured by well-known personalities on Twitch and YouTube, including LaeppaStream (143,000 followers) and Skäggfobi (3,200 subscribers)

How our services work

  • Nordic PR and thought leadership
  • Media training
  • Social media
  • Content marketing
  • Influencer marketing
  • Localization

Nordic PR and thought leadership

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

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Media training

As soon as the camera is running or the Q&A session has begun, everything your spokesperson says is on the record. Our expert team of experienced journalists and media professionals will teach your brand’s media-facing employees to anticipate reporter behavior and confidently focus on their messaging. With our expert training and easy-to-follow checklist, digitalPR will ensure that your company is able to convey your brand’s vision, even during the most challenging interviews.

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Social media

Social media remains one of the most important channels for communicating your brand’s message and engaging with customers and fans. With proven success in organic and paid digital campaigns across everything from Facebook to LinkedIn, our marketing team can help your business grow and reach new audiences. With data-driven strategies, developed through years of experience, plus an intricate understanding of the nuances and best-practices for each social platform, we leave nothing to chance, so that you receive a measurable and impactful ROI.

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Content marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

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Influencer marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

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Localization

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

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What's next

EPOS was formerly known as Sennheiser Communication and is a joint venture between Demant Group – a world-leading audio and hearing technology corporation – and Sennheiser. Jointly, the company has over 115 years of experience in audio innovation. EPOS was established in 2019 and now sells the former Sennheiser product lines under the name EPOS| Sennheiser. The goal of EPOS is to become known as the high-end audio provider for...

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