case

Communicating the value of cloud-to-cloud backup to the C-level

Through a combination of expert content creation, targetted media outreach and effective media training, digitalPR secured positive coverage for Danish cloud backup and security company, Keepit. We also positioned Keepit’s CEO and co-founder as a thought leader within the IT security sector, ensuring that C-level executives understood the value of cloud backup to their organizations.

Goal

Communicate the value of cloud-to-cloud backup

Many organizaitions have already transitioned to cloud-based software solutions, however there is an assumption that cloud platforms are automatically backed up. This is not the case. While major cloud solution providers such as Microsoft, Google and Amazon promise protection against attacks, they do not guarantee the safety of business data.

The lack of awareness about cloud-to-cloud backup presents an enormous security risk for organizations, who are entrusting ever-larger portions of their data to the cloud. In fact, the lack of awareness about the need for cloud-to-cloud backup could be

considered the greatest security risk to businesses in the new cloud era.

digitalPR’s goal was to highlight this issue and position Keepit A/S as the most innovative and advanced cloud-to-cloud security company in the Nordic region.

This is a complicated topic, which required a PR agency with an expert understanding of the challenges and a close relationship with key B2B media, in order to effectively convey the story to C-level executives, both locally in the Nordic region and internationally.

Strategy

Develop a compelling narrative

To highlight the importance and value of Keepit’s cloud-to-cloud backup services, digitalPR first had to explain the problem, before presenting the solutions.

This involved developing the key messages and talking points and producing news and feature content that highlighted Keepit’s expert understanding of the issue, and how its solution solved the problem.

Another key goal was to position Keepit as a thought leader in the industry. To this end, we conducted media training with Keepit’s CEO, Frederik Schouboe, to ensure he was fully prepared for interviews and able to convey the key talking points in line with the narrative we developed.

Outcome

Position Keepit as an essential service for all corporations that rely on cloud solutions

Using this approach, we crafted a compelling narrative focused around how the cloud is a massive growth accelerator, but only if also accompanied by a strong focus on security and backup. As an agency that specializes in B2B communication within the tech industry, digitalPR created expert opinion pieces for the largest Danish dailies and channel publications and secured Keepit’s CEO for interviews and comment for relevant, developing news stories. This ensured Keepit’s message was always front-of-mind.

How our services work

  • Nordic PR and thought leadership
  • Media training
  • Social media
  • Content marketing
  • Influencer marketing
  • Localization

Nordic PR and thought leadership

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

Cases with this service Keepit EPOS BenQ Acer

Media training

As soon as the camera is running or the Q&A session has begun, everything your spokesperson says is on the record. Our expert team of experienced journalists and media professionals will teach your brand’s media-facing employees to anticipate reporter behavior and confidently focus on their messaging. With our expert training and easy-to-follow checklist, digitalPR will ensure that your company is able to convey your brand’s vision, even during the most challenging interviews.

Cases with this service Keepit

Social media

Social media remains one of the most important channels for communicating your brand’s message and engaging with customers and fans. With proven success in organic and paid digital campaigns across everything from Facebook to LinkedIn, our marketing team can help your business grow and reach new audiences. With data-driven strategies, developed through years of experience, plus an intricate understanding of the nuances and best-practices for each social platform, we leave nothing to chance, so that you receive a measurable and impactful ROI.

Cases with this service Philips Dictation

Content marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

Cases with this service Philips Dictation Keepit

Influencer marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

Cases with this service BenQ EPOS

Localization

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

Cases with this service EPOS BenQ Acer