case

Driving awareness and sales through effective PR

NETGEAR appointed digitalPR’s team of former technology journalists to drive awareness and sales in both consumer and B2B markets in Denmark, Sweden, Norway and Finland. This was achieved via a sustained effort to generate positive media and influencer coverage and product reviews, providing consumers with the vital, unbiased purchasing recommendations that drive sales.

Goal

Drive growth and sales through effective PR

Previously, NETGEAR’s PR activity in the Nordic countries was hindered by a lack of technical understanding and expertise, particularly for their networking solutions. This meant that NETGEAR’s brand and product differentiators were not successfully communicated to the media.

digitalPR’s technical knowledge and expertise meant that we understood the true benefits of NETGEAR’s solutions and how they address the key pain points for consumers and businesses.

Strategy

Combat the lack of tech PR insight

Using our talented team of former technology journalists, we created compelling content tailored to each vertical and specific to each of the four Nordic countries. This ensured that we achieved strong media coverage that effectively conveyed NETGEAR’s technical leadership, in addition to enthusiast endorsement from influencer and other key opinion leaders.

Outcome

From zero to hundreds of media clippings (2019 numbers)

digitalPR’s approach drove an exponential increase in press clippings, rising from almost nothing prior to digitalPR’s involvement to several hundred mentions, annually. In addition, we secured media review awards for NETGEAR’s focus products from key tech, gaming, lifestyle, and national publications in all four Nordic countries. This provided the unbiased purchasing recommendations that help to drive sales.

400

press clippings

200

reviews and influencer activations

54

million media reach
“For us, the key was to find a partner that could do the complete Nordic job. digitalPR's industry knowledge and commitment to perform, with us being the sole networking brand in their portfolio, played an important role in our decision.”
Pål Vatneberg
Country Manager Nordic

How our services work

  • Nordic PR and thought leadership
  • Media training
  • Social media
  • Content marketing
  • Influencer marketing
  • Localization

Nordic PR and thought leadership

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

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Media training

As soon as the camera is running or the Q&A session has begun, everything your spokesperson says is on the record. Our expert team of experienced journalists and media professionals will teach your brand’s media-facing employees to anticipate reporter behavior and confidently focus on their messaging. With our expert training and easy-to-follow checklist, digitalPR will ensure that your company is able to convey your brand’s vision, even during the most challenging interviews.

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Social media

Social media remains one of the most important channels for communicating your brand’s message and engaging with customers and fans. With proven success in organic and paid digital campaigns across everything from Facebook to LinkedIn, our marketing team can help your business grow and reach new audiences. With data-driven strategies, developed through years of experience, plus an intricate understanding of the nuances and best-practices for each social platform, we leave nothing to chance, so that you receive a measurable and impactful ROI.

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Content marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

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Influencer marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

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Localization

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

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What's next

Founded in 1966, NETGEAR is a pioneer of advanced networking technologies for homes, businesses and service providers around the world. NETGEAR leads the industry with a broad range of award-winning networking products designed to simplify and improve people’s lives.

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