case

Demand generation and content marketing

Philips Dictation is a leading voice technology brand which tasked digitalPR to develop a demand-generation strategy to drive relevant conversations and acquire qualified leads in the Nordics, with a focus on the legal and healthcare sectors.

Goal

Generate qualified leads to grow the B2B business

Philips Dictation had seen success with PPC demand generation and content marketing activities in Austria, and enlisted digitalPR to expand their reach to the Nordic countries.

The overall goal was to communicate with relevant, targeted audiences within Philips Dictation’s key verticals and generate quality leads for Philips Dictation to nurture within their existing CRM system.

Our aim was to deliver this goal at the lowest possible cost, driving a high ROI for the client.

Strategy

Targeted, data-driven audience acquisition

We wrote original content and localized existing material to cater to professionals in the legal and healthcare sector. Uniquely, our team of expert B2B journalists was able to structure this content in a way that demonstrated a deep understanding of the client’s brand values and technical expertise.

We then applied a carefully-crafted, data-driven strategy to reach high-intent audiences through Facebook, Instagram and LinkedIn. We researched and developed several target

audience sectors in order to reach the most relevant users, and employed remarketing strategies to increase conversions.

Finally, we strategically promoted the content using clear call-to-actions, customized formats and budget-friendly bid strategies to ensure the maximum ROI.

Outcome

Strong increase in user traffic and clicks

Our campaigns generated thousands of clicks and a high volume of quality leads. In particular, our dynamic video ad content generated excellent results, in addition to generating a core remarking audience based on video view-thru.

1500000

impressions

15000

unique clicks

650000

reach
“As a global voice technology company , we wanted to strengthen our presence in the Nordic market. digitalPR demonstrated their technical knowhow and understanding of our market and target audiences from the very first meeting. They provided everything we were looking for in terms of demand generation, and their flexible approach helps us to focus on tailored activities.”
Katharina Lehner
Marketing Manager, Philips Dictation

How our services work

  • Nordic PR and thought leadership
  • Media training
  • Social media
  • Content marketing
  • Influencer marketing
  • Localization

Nordic PR and thought leadership

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

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Media training

As soon as the camera is running or the Q&A session has begun, everything your spokesperson says is on the record. Our expert team of experienced journalists and media professionals will teach your brand’s media-facing employees to anticipate reporter behavior and confidently focus on their messaging. With our expert training and easy-to-follow checklist, digitalPR will ensure that your company is able to convey your brand’s vision, even during the most challenging interviews.

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Social media

Social media remains one of the most important channels for communicating your brand’s message and engaging with customers and fans. With proven success in organic and paid digital campaigns across everything from Facebook to LinkedIn, our marketing team can help your business grow and reach new audiences. With data-driven strategies, developed through years of experience, plus an intricate understanding of the nuances and best-practices for each social platform, we leave nothing to chance, so that you receive a measurable and impactful ROI.

Cases with this service Philips Dictation

Content marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

Cases with this service Philips Dictation Keepit

Influencer marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

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Localization

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

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What's next

Through a combination of expert content creation, targetted media outreach and effective media training, digitalPR secured positive coverage for Danish cloud backup and security company, Keepit. We also positioned Keepit’s CEO and co-founder as a thought leader within the IT security sector, ensuring that C-level executives understood the value of cloud backup to their organizations.

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