Thanks to our deep understanding of the audio market and close relationships with top hi-fi / audiophile media and influencers, Bowers & Wilkins selected digitalPR for the Nordic PR launch of two key products.
Working closely with Bowers & Wilkins to understand their core values and goals, digitalPR went on to generate a whirlwind of positive reviews and influencer recommendations
Reinforce Bowers & Wilkins’ reputation as the leader in hi-fi design and sound quality
The Bowers & Wilkins name is synonymous with incredible sound quality and design. For this campaign, the goal was to ensure that media and influencers clearly understood and appreciated the innovative design features and capabilities of the new products, and how these choices contributed to the immaculate sound quality they were able to experience.
The campaign targeted hi-fi / audiophile media and influencers with a high level of technical knowledge, and also publications and creators who were authorities on innovative design. It was run in all four Nordic countries: Denmark, Norway, Sweden, and Finland.
Strategy
Communicate the brand legacy, design language and audio capabilities to key media
When communicating to media and influencers who possess a high degree of subject matter expertise, digitalPR understands the critical importance of knowing the product and its capabilities.
As former technology journalists with a deep knowledge of the tech and audio market, we were able to authoritatively convey the features and benefits of the products to media on their level. This allowed us to express the values of the brand and products with honesty and authority, without appearing overly promotional, and without padding out our communications with unnecessary and patronizing ‘PR fluff’.
This approach, combined with our deep understanding of the technology and the needs of the media, ensured that the heritage of the brand and unique selling points of the products were absorbed by the media and included in the published content.
Also, thanks to our pan-Nordic approach, we were able to localize our materials in all four languages, ensuring the key information was perfectly tailored for each country.
Outcome
Campaign in numbers
Thanks to this tailored approach, digitalPR secured 127 media clippings for the Pi7 True Wireless Earbuds and Zeppelin wireless smart speaker. This included seventy-four reviews and twenty-five top media accolades.
127
press clippings
74
reviews
25
media awards
Outcome
Positive media coverage centered on superior audio quality and design
Crucially, because of our ability to communicate with influential, tech-savvy media with honesty and authority, we ensured that the brand’s key messages around sound quality and superior design were included in the coverage.
Importantly, Bowers & Wilkins was able to use these unbiased purchasing recommendations and influential award logos in their marketing in order to drive sales.
How our services work
Nordic PR
Thought Leadership
Digital Marketing
Content Marketing
Influencer Marketing
Localization and Translation
Nordic PR
digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.
Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.
Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.
In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.
As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.
We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?
Digital Marketing
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
Cases with this service Philips Dictation QNAP Systems NETGEAR Social Trust International