Acer is one of the largest and most highly respected manufacturers of consumer electronics products. This includes desktop and laptop computers, tablets, storage, virtual reality, smartphones, and monitors. As a brand, Acer is closely associated with providing both quality and affordability.
Education technology is a rapidly evolving and growing sector, with a diverse array of companies looking to develop technology that aids both learning and teaching. To stand out in such as noisy marketplace, Acer needed a strong voice that demonstrated it was a leading innovator in the sector.
The goal was to position Acer as a thought leader, not only in the eyes of their business partners and distributors, but most importantly in the eyes of teachers and school IT departments. The campaign was specifically targeted at the schools and school districts within all four Nordic countries (Denmark, Norway, Sweden, and Finland).
Thanks to digitalPR’s deep understanding of technology and the EdTech space, we were able to research and write topical and thought-provoking content designed to inspire education leaders. Acer products and strategies were included throughout the content in a natural way, so as not to appear overly promotional.
With our Pan-Nordic approach, we then localized the text into all four languages and
made sure that the content was tailored to the specific education market in each country. The various articles included an opinion piece about eSports in Schools, and tips and tricks to spice up remote learning in the wake of the COVID-19 pandemic.
Finally, using our relationships with top media in the Nordics, we were able to place blogs and opinion pieces in key education-specific outlets, ensuring that the target audience was 100% focused and relevant.
DigitalPR secured coverage in some of the most prominent media within the education sector, including Politiken Skoleliv in Denmark and Skolemagasinet in Norway.
As a measure of the success of the content and campaign, most pieces were published by the magazines and websites with little to no editing. This highlights the importance of our journalistic expertise; a USP of digitalPR compared to other agencies in the region.
Examples of outcomes (2020):
• Chronicle in Politiken Skoleliv (Denmark): “Let’s shoot down the biggest myths about gaming in education”
• Chronicle in IT-pedagogen (Sweden): “One and a half month after COVID-19: Here are three tips for better remote education”
“Since we’ve kickstarted our cooperation with digitalPR, Acer has gained a reasonable share of voice within EdTech in the relevant Nordic media. digitalPR delivers highly professional work and the articles and stories are spot on in terms of what’s relevant, is trending or is interesting for the media. The consultants’ journalistic background is definitely a plus when the stories need a right angle to be pitched to the media.”
Digital Marketing
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
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