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Maintaining the momentum around hybrid working post-COVID

Part of HP’s portfolio of hybrid work solutions, Poly is a provider of premium audio and video products who experienced massive growth during the pandemic, as the need for quality remote meeting solutions skyrocketed. However, as people returned to the office in the wake of the pandemic, Poly wanted to ensure that its message, “Work is no longer a place, it’s what you do and how you do it,” was not forgotten.

Goal

Promote hybrid working

Strategy

Promote hybrid working as the new normal

Outcome

Substantial increase in coverage

Goal

Promote hybrid working as the new normal

Poly engaged digitalPR in the Danish market to support the company’s quest to redefine the way work gets done. By promoting the tools and best practices that make new ways of collaboration and co-creation possible, the goal was to ensure that Danish businesses saw Poly as the go-to provider for premium-quality remote and hybrid-working solutions.

Strategy

A tailored, multi-faceted campaign, including thought leadership, news, and reviews.

We created a multi-pronged campaign that supported Poly’s goals by continuing to drive awareness of their product offerings, whilst positioning Poly as the leading voice about hybrid working and the future of work.

We aimed to achieve this firstly by keeping Poly’s prominent presence in Denmark’s B2B and consumer technology media, through a comprehensive review program. This was supported at every step by digitalPR’s experienced review management team, made up of former top-tier tech journalists.

Secondly, we ran a thought leadership campaign that positioned Poly’s local spokespeople as “hybrid work environment experts”. This ensured Poly was able to steer the debate around new ways of working, promoting the idea that companies must support employees with technology that delivers an ideal work environment both at home and in the office.

Outcome

Substantial increase in coverage coupled with broader mainstream exposure.

We created a multi-pronged campaign that supported Poly’s goals by continuing to drive awareness of their product offerings, whilst positioning Poly as the leading voice about hybrid working and the future of work.

We aimed to achieve this firstly by keeping Poly’s prominent presence in Denmark’s B2B and consumer technology media, through a comprehensive review program. This was supported at every step by digitalPR’s experienced review management team, made up of former top-tier tech journalists.

Secondly, we ran a thought leadership campaign that positioned Poly’s local spokespeople as “hybrid work environment experts”. This ensured Poly was able to steer the debate around new ways of working, promoting the idea that companies must support employees with technology that delivers an ideal work environment both at home and in the office.

“Poly chose digitalPR to help with PR and media management in the Danish market because they have the skills and expertise necessary to generate the press coverage we need. We’ve known digitalPR for a long time, and their proven success in publicizing highly-technical companies similar to Poly made their appointment an easy decision.”
Sonal Bisht
EMEA communications manager at Poly

How our services work

  • Nordic PR
  • Thought Leadership
  • Digital Marketing
  • Content Marketing
  • Influencer Marketing
  • Localization and Translation

Nordic PR

digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.

Cases with this service HMD Global Keepit BenQ Acer Denon Bowers & Wilkins NETGEAR PR Palo Alto Networks Tutela Technologies LIFX

Thought Leadership

Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.

Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.

Cases with this service Keepit Palo Alto Networks Tutela Technologies NETGEAR PR

Digital Marketing

We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.

Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.

Cases with this service Philips Dictation QNAP Systems NETGEAR Social Trust International

Content Marketing

An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.

Cases with this service Philips Dictation QNAP Systems Acer

Influencer Marketing

In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.

Cases with this service BenQ EPOS Bowers & Wilkins Denon HMD Global NETGEAR PR

Localization and Translation

As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.

Cases with this service BenQ NETGEAR PR HMD Global Acer

We know that telling a great story about your brand or product is the gateway to business success. And who better to create these stories than journalists themselves?

Kenneth Nygaard Knudsen
Founder & CEO
+45 30 33 64 96

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